About Us


GenUp Digital launched in early 2018 with a mission to help entrepreneurs, experts and brands in the health and fitness sector build successful online businesses.

Gavin Reynoldson, Founder

Gavin spent 15 years working in the health and fitness sector, 11 of which were at the University of Bath teaching health, fitness and exercise science and working with performance sports. Gavin now runs GenUp Digital helping clients in the health and fitness sector build successful online businesses.

Our small but agile team has expertise in UI/UX design, visual branding and full stack web development and our founder, Gavin Reynoldson, has 15 years experience in the health and fitness sector.

James Gillen, Lead UI/UX Designer

James is a multi-award winning designer specialising in thoughtful, purpose driven bespoke design. With over eight years of experience working with large organisations like British Swimming to smaller startups like Ideal Trade Co. James has been specialising in user interface design, with a keen interest in user experience.


How we work


Project Roadmapping

All projects start with a roadmapping consultation. We will explore your idea in more depth, identify your target audience, create user stories, build a road map for your project and a product backlog and set a launch date.



During the design phase our UI/UX designer will create visual branding (logos, colour palettes, font-pairings, concepts), a brand guide and interactive prototypes for each section of the website.



Now that design is complete our full stack developer will turn your interactive prototypes into a fully working website mapping the product backlog to the designs and taking the project to launch.


Post launch support

Once your project has launched we don’t leave you in the dark. We provide ongoing monthly support including premium hosting, emails, backups, malware protection and ongoing site support.

How we can help

Project Roadmapping

A one-day workshop used to explore your business idea and website requirements, investigate your target market, refine your offer and create a roadmap and action plan to take your idea through to successful launch.

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Membership Websites

Share your expert knowledge and experience with a wider audience, increase your revenue and grow your health and fitness business with a done-for-you online course or membership website.

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Custom Website Design

Launch your online business, generate more leads and drive significant revenue growth with a custom health and fitness website. We create bespoke branding, web designs and provide launch and growth support.

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GenUp Digital’s Membership Mastermind

An online business is more than just a website. Join our membership mastermind Facebook group and get access to all the tools, resources and training you need to start, build, launch and scale a health and fitness membership site.

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