Hey, we’re GenUp Digital.

We make it possible for health and fitness experts to transform their ideas into successful online businesses that people love.


More time. More freedom. More clients. Custom websites and online business training that help your health and fitness business grow.

Whether it’s a membership, online course or custom business website, we act as an extension to your team to help design, build and successfully launch your online health and fitness business.

Recent projects

Nobs Fitness Club

Strategy, branding, UX and design and web development. A health and fitness membership site for millenials by Instagram influencer, Lucy Mountain.

Think Clearly Golf

Strategy, branding, UX and design and web development. An e-learning membership platform delivering Sports Psychology to amateur and pro golfers.

Lift The Bar

UX and web development. An online course and membership platform for an e-learning startup for health and fitness professionals with over 35 courses, 100+ podcasts, downloadable content and 80+ webinars.

How we can help

Project Roadmapping

A one-day workshop used to explore your business idea and website requirements, investigate your target market, refine your offer and create a roadmap and action plan to take your idea through to successful launch.

Membership Websites

Share your expert knowledge and experience with a wider audience, increase your revenue and grow your health and fitness business with a done-for-you online course or membership website.

Custom Website Design

Launch your online business, generate more leads and drive significant revenue growth with a custom health and fitness website. We create bespoke branding, web designs and provide launch and growth support.

Health & Fitness
Membership Mastermind

An online business is more than just a website. Join our membership mastermind Facebook group and get access to all the tools, resources and training you need to start, build, launch and scale a health and fitness membership site.

we’ve worked with