O2 Health Lab

How We Helped O2 Health Lab Dominate Local Search & Triple Their Organic Traffic

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user interface design
user experience design
site build
maintenance

Client: O2 Health Lab. A wellness centre located in Newport Beach, Orange County, California, specialising in Hyperbaric Oxygen Therapy and other health treatments.

Objective: Build a modern, user-friendly website. Improve local SEO rankings. Increase organic traffic & bookings.

The Results at a Glance:

📈 176% Increase in Organic Traffic
🔝 #1 Google Rankings for ALL Services in the main location
🌍 Multiple Nearby Locations Now Ranking #1
📊 526 Keywords Ranking (Up from 196)
🏆 Website Visitors Grew from 556 to 1,535 per Month

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colour palette

#8AB2BF
#013349
#000000

O2 Health Lab utilises a calming blue-grey (#8AB2BF) to evoke a sense of relaxation and well-being, paired with a deep teal (#013349) that conveys trust and professionalism. The bold black (#000000) adds a strong, modern contrast, reinforcing the brand’s commitment to high-quality health and wellness services.

🌍 The Strategy That Made It Happen

Website Development for SEO & Conversions

We designed and built a modern, high-performance website optimised for both user experience and SEO. The new site structure ensures fast load speeds, mobile responsiveness, and clear service pages that target high-intent search queries. By improving navigation and readability, we created a seamless experience that encourages users to explore services and book appointments.

Local SEO Optimisation

To improve search visibility and dominate local rankings, we implemented a comprehensive on-page and location-based SEO strategy. Optimised Each Service Page: We carefully structured each service page by integrating primary and secondary keywords naturally into headings, content, metadata, and image alt tags. This ensured the pages were fully optimized to rank for both specific treatments and their associated local search terms.

Location-Based Optimisation:

Beyond generic service pages, we created multiple service + location pages to target searches for “[Service] in [Location]” across key geographic areas. These pages were designed to match user intent, allowing potential customers in surrounding regions to easily find the clinic. Internal Linking & Structured Content: We connected all service and location pages with smart internal linking, helping users (and search engines) navigate between relevant treatments and locations. This also improved crawlability and strengthened the authority of each page. As a result, O2 Health Lab achieved #1 rankings for all main services in its primary location and multiple top-ranking positions across surrounding areas, significantly increasing organic traffic and local search visibility.

Ongoing SEO Growth

We implemented a continuous SEO strategy, including regular content updates, backlink acquisition, and technical SEO improvements. By analysing search trends, tracking rankings, and refining keyword strategies, we ensured sustained growth. This long-term approach secured higher engagement, more leads, and stronger visibility in competitive local search results.

🏆 Local SEO Success

Our local SEO strategy focused on making O2 Health Lab the top-ranking wellness centre for hyperbaric oxygen therapy and other treatments in its target areas. We optimised each service page with carefully selected primary and secondary keywords, ensuring that every treatment had strong visibility in relevant search results. By incorporating location-based modifiers into headings, meta descriptions, and content, we increased the clinic’s chances of appearing in high-intent local searches.

To expand geographic reach, we created dedicated service + location pages for multiple nearby areas, allowing O2 Health Lab to rank in multiple cities and towns beyond its main location. These pages were strategically designed to capture search queries like “Hyperbaric Oxygen Therapy in [City]”, ensuring that potential customers in surrounding regions could easily find the clinic. Combined with ongoing Google Business Profile optimisations, local citation building, and structured internal linking, this approach resulted in #1 rankings for all core services and a significant increase in organic leads from local searches. 🚀