Your Family Mediation

How We Helped Your Family Mediation Generate 383 Leads with Google Ads

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user interface design
user experience design
site build
maintenance

Client: Your Family Mediation – A professional mediation company specialising in helping couples and families resolve disputes.

Objective: Generate a consistent flow of qualified leads for mediation sessions as quickly and predictably as possible.

The Results at a Glance:

📞 164 Phone Call Leads
📝 219 Form Submissions
📊 Total Leads: 383
🔥 Click-Through Rate (CTR): 13% (Well above industry average)
⚡ Avg. Cost Per Click (CPC): £1.44
🏆 Consistently Ranked in the Top 1-2 Ad Positions

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colour palette

#49C6D2
#FFFFFF
#000000

Your Family Mediation’s brand colors include a calm and professional teal (#49C6D2), balanced with classic black (#000000) and white (#FFFFFF) to convey trust, neutrality, and clarity—key qualities in a mediation service

🎯 The Challenge

Generate Qualified Leads

Your Family Mediation was a brand new business with a fresh website. While another agency handled local SEO and web design, they needed leads immediately to start booking mediation sessions. They required a predictable and scalable source of new clients, but faced competition from large law firms and established mediation businesses with much bigger ad budgets.

💡 Our Strategy for Success

High-Intent Keyword Targeting & Competitor Avoidance

We focused on high-intent keywords that attract users actively searching for mediation services, ensuring a higher likelihood of conversion. We also set extensive negative keywords to prevent wasted spend on irrelevant searches. Additionally, we analysed Auction Insights and avoided direct competition with law firms that were heavily bidding on “divorce mediation.” Instead, we redirected our campaign focus to lower-cost, high-quality mediation leads, ensuring maximum efficiency.

Smart Budget Allocation & Bid Management

With a small budget (£1,000/month), we needed precision and efficiency. By carefully adjusting bids based on performance trends, we ensured ads consistently ranked in positions 1 or 2, outperforming competitors while keeping CPC low.

Landing Page Optimisation & A/B Testing

We designed two dedicated landing pages and ran A/B tests to determine which version converted best. To improve tracking and ad performance, we also set up multiple independent contact forms that tracked conversions directly from each ad campaign.

Continuous Optimisation for Maximum Performance

Our campaign wasn’t just set-and-forget. By frequently refining ad copy, targeting, and keyword strategy, we maintained an industry-leading CTR of 13% and consistently outperformed competitors, all while keeping CPL at just £39.