How many leads or sales will I generate with Google Ads?

Until you run your first Google Ads campaign, you won’t know the cost per click, conversion rates or cost per acquisition (cost to make a sale). Having a budget, you can use for testing and data collection is essential. You can use this to collect data on the average cost per click and conversion rates in the first month or two and then optimise your campaigns for that in the following months. If you don’t have a budget for testing and a minimum ad spend of $600 per month, then you are not ready to run Google Ads yet.