How much do Google Ads cost?
There are two components to Google Ads fees. You (the client) pay for all advertising costs linked to your credit/debit card linked to your own Google Ads account. You pay those fees directly to Google. You can set a maximum budget, so Google never charges more than that per month. You also have to pay agency management fees to us (GenUp Digital). Those fees are billed separately. For example, our agency management fees are £400 per month, and your Google Ad spend might be £600 per month. Therefore your total cost would be £1,000 per month.