What type of business benefits from local SEO?

Local SEO helps optimise your website and online presence so that your website and Google Business Profile appears in the search results for customers in the local area you serve. The type of businesses that benefit from local SEO are: – brick-and-mortar businesses such as shops and offices with a physical location where customers can visit. – Service area businesses where you travel out to customers in the local area, such as plumbers, home services, personal trainers etc.