High-performing Eyelash Salon (under NDA)

Tripling Monthly Revenue for a Leading Eyelash Salon Through Google Ads & Local SEO

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user interface design
user experience design
site build
maintenance

Client: This case study showcases how we helped a high-performing eyelash salon (under NDA) grow from $33,000 to $97,000/month in sales using a combination of Google Ads and Local SEO.

Objective: Operating in a competitive local market, our strategy focused on dominating both paid and organic search channels to generate consistent bookings, high-converting leads, and increased long-term visibility.

The Results at a Glance:

💰 Revenue Growth: From $33K/month to $97K/month – nearly 3X increase in monthly sales
📞 Google Ads Conversions: Over 4,000 conversions at a CPA of $19.96
💳 Annual Ad Spend: $81,000 over 12 months
🧑‍🦰 New Client Acquisition: On average, the salon now acquires 60–80 new clients per month
📈 Organic Keyword Visibility:
🔗 Keywords ranking increased from 65 to 426
🔗 69 keywords now on Page 1 of Google
🔗 38 keywords appear in the Local Map Pack

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🎯 The Challenge

This salon had a strong service offering but was struggling to attract new customers online. They were not ranking for key local keywords and their paid ad performance was inconsistent. The goal was to increase online visibility, generate more qualified leads, and scale monthly sales using a dual-channel approach.

1️⃣ Google Ads: Lead Generation Engine

We created conversion-focused Google Ads campaigns designed to capture intent-driven searches like “eyelash extensions near me” and “lash lift appointment today.”

✅ Split campaigns into branded, non-branded, and service-specific ad groups
✅ Monitored Auction Insights to stay competitive while optimizing for cost efficiency
✅ Set up detailed conversion tracking to measure online bookings, phone calls, and form fills
✅ Achieved 4,000 conversions at a $19.96 CPA, well below industry averages

2️⃣ Local SEO: Dominating Organic & Map Pack

In parallel, we implemented a comprehensive local SEO strategy to boost organic visibility and drive free traffic:

✅ Optimised their Google Business Profile and added regular GBP posts
✅ Built out location-optimised service pages and blogs
✅ Earned high-quality backlinks and citations from relevant directories
✅ Increased keyword visibility from 65 to 426
✅ Secured 69 Page 1 rankings and 38 Map Pack positions

🏆 Key Takeaways

✅ Revenue increased from $33K to $97K/month

✅ 4,000 new customers/leads from Google Ads alone

✅ CPA of just $19.96 across a full year of performance

✅ 6X increase in keyword rankings

✅ Strong presence in both paid and local search results

📢 Want Results Like This for Your Salon or Clinic?

If you’re in the health, beauty, or aesthetics space and want to generate predictable leads and sales growth, our paid and organic search strategies deliver real results. 📩 Get a Free Strategy Session!

Book a FREE Strategy Session